As I was casually looking through a Mary Kay magazine, (because I can be a Make-Up Freak sometimes) I started noticing how perfect all the photos of make up looked. After Jim's presentation and this class' introduction about commercial photography my mind began to wonder how Make Up is really set up behind the scenes when preparing to take photos. I started browsing online to see if I could come across any websites that may include the secrets behind Make-up commercial photography - unfortunately I found nothing relevant to my curiousities. However, I did find this picture and immediately I went - aha! I bet this is a clear presentation of commercial photography.
I mean, it may be kind of hard to really see but I wanted to take the picture of the entire advertisement because the price baffled me after analyzing how extremely made up this picture could be. This photo represents acne cleanser. The model in this picture is posing with her hands together as if she is holding water to clean her face. I looked closely at the model and went - well she is obviously wearing make up, and two - that must be something other than water she is holding to make it easier to capture.
So here they are selling facial cleanser but the model is wearing a face full of make up so how do we actually know this works and leaves your skin acne free?
Also, the water in her hand reminded me of the photo on the commercial photography unveiling website. (below) It revealed that the "water drips" on the food is actually a clear liquid oil that does not evaporate so it can last a long time and perfect for the idea of water drops or water for images on food, flowers, etc.... Great idea, and I'm willing to bet that is what the model in the facial cleanse picture is holding with her hands.
Gina, you've hit upon a topic I've often thought about--using models with perfect skin to advertise anti-wrinkle cream, acne medication, etc. I understand the psychology behind it: that we, the buying audience, want to have skin like the models pictured in the ads; that we tend to smile back at photos of others smiling; that washing our face is the most fun a person could have. All we have to do is buy that product and our lives will improve immensely and immediately. I looked around for videos that depicted behind-the-scenes make-up shoots. Here's a link to one that's presented in fast motion. Even sped up, the video is more than 7 minutes long. Imagine how long it took in real time! https://www.youtube.com/watch?v=4QOatWvGdRU
ReplyDeleteI do wonder what the model in your ad is holding. I agree with you that it's probably not water. Dawn
Jenny ( the Representative)
ReplyDeleteI too looked at how they sell make up, i found it interesting that the lady has make up on when they are trying to sell make up remover. Nice.